Tips and Tricks to Build a Successful E-commerce Website

Estimated Read Time: 03 minutes 30 seconds

Being a digital native you must be a frequent online shopper. When you shop your favourite items without any hassle, checkout seamlessly and get them delivered at your doorstep then it is obvious for you to think that the whole process of creating e-commerce experience is very simple. In fact, to create an e-commerce website from the scratch is a very detailed and time-taking process. However, even if after putting in so much of efforts if that website fails to generate organic traffic it would be indeed frustrating for you. Therefore, here are some proven tricks for building a successful and SEO-friendly e-commerce website:

Choose And Purchase A Domain Name

You should choose a domain name that identifies with your brand perfectly. For purchasing your domain you can use a site like GoDaddy and purchase your domain name within $10.00. There are other options also which you can decide as per your budget and business needs.

Find A Webshop Development Specialist

It is of utmost importance for you to find a skilled e-commerce specialist to launch your e-commerce website in a professional manner within a short span of time. For that you have to perform thorough research diligently otherwise it can put you at halt before even getting started with your website. Do not forget to check past experiences of the developer.

Register Your Business

Contact a local attorney to help you to establish your business – from registration to procurement of license and legal advice in business matters. Although it is an upfront cost but it will save you from unnecessary expenses in the future.

Recommended Read - Why You Must Choose Magento for Your E-commerce Business?

Select E-Commerce Solution And Hosting Platform

You can select any e-commerce solution available based on your business needs.  Most developers are well versed with WooCommerce and business owners choose it due to its WordPress capabilities and ease of integrating plugins, payment gateways, etc.

You can choose WP Engine – the hosted service provider specifically tailored to WordPress websites – as a fast and secure hosting solution.

Select A Theme That Reflects Your E-Commerce Vision

There are numerous WordPress themes available e.g. in ThemeForest you can find more than 28,000 website templates and themes from $2. Choosing a theme that matches your e-commerce vision from this marketplace can save you lot of time and frustration.  

Take Your Website Live

As soon as your WooCommerce specialist finishes creating your website’s homepage, “About us” and “Contact us” page, take your website live to establish legitimacy, credibility and get back links from sources like vendors, reporters, bloggers, etc. for building SEO.

Help A Reporter Out (HARO)

Make use of this free tool for PR and SEO to generate amazing exposure and it can be a game changer for your business if executed properly.

Develop Relationships With Pitchbox

It is a content marketing platform that enables you can find influencers in your niche in a matter of seconds with intuitive keyword search. It even enables you to customize emails to your target opportunities without manual input. It will also automatically follow up with prospects who haven’t responded.

Get Approval For Payment Gateway

Before applying for payment gateway and credit card processor, set up a secure checkout process on your website, create Privacy and Return Policies, customer service phone number and email address.   

           

Set Up Google Shopping Campaign And Facebook Product Catalog

Get your Google shopping campaign set-up when your website is in the final stages of development and use the same product feed and upload it to the Facebook product catalog to bolster your SEO simultaneously with site development.

Figure Out Packaging And Shipping Options

Before launching your e-commerce website figure out how you would store and ship your inventory. You would need to answer questions like whether you would be utilizing drop shipping or you would store your inventory in a warehouse? Which shipping service you will be utilizing to ship and track packages? There are still more questions that you would need to answer and it would be better to take guidance from your e-commerce development agency to guide you throughout the e-commerce website development process.

View more information on eCommerce development specialist, outsource magento development and WooCommerce development agency.

Author : Paul Cook

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